THE MOST INFLUENTIAL WOMEN IN TECHNOLOGY – Jane McGonigal

Institute for the Future

THE MOST INFLUENTIAL WOMEN IN TECHNOLOGY – Jane McGonigal

Gaming can make the world a better place. Just ask Jane McGonigal, a game designer, games researcher, and future forecaster who creates alternative-reality games that solve real-world problems through collaboration. In A World Without Oil, for instance, she envisioned a post-oil world asked players to document their fictional lives through videos, images, and blog entries. The alternative-reality game Evoke encouraged young people to come up with solutions to the world’s social problems. The Director of Games Research & Development at the Institute for the Future (coolest job title ever!), McGonigal taps the masses through videos and online posts and partners with companies ranging from McDonald’s and Kraft to Nike, Microsoft, and AKQA. The response from both sides is massive, and some games are racking up as many as 5 million participants.

Check out McGonigal’s TED talk below.

About the author

Ariel Schwartz is a Senior Editor at Co.Exist. She has contributed to SF Weekly, Popular Science, Inhabitat, Greenbiz, NBC Bay Area, GOOD Magazine and more.

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