Why The iDoorCam Is An Indiegogo Sensation

Investors are going gaga for a smartphone-integrated doorbell that lets anyone screen visitors on a video app integrated into their iPhones or Androids.

Why The iDoorCam Is An Indiegogo Sensation

iDoorCam is that rarest of things: A bona fide Indiegogo phenomenon. The Wi-Fi- enabled doorbell, which lets users greet and buzz visitors in with their spankin’ new iPhones, surpassed its Indiegogo goal by more than 400% with a week of fundraising left. The iDoorCam team has raised $490,041 as of press time for their product when only $100,000 was sought; donations of $127 and above on the site earn users a combination doorbell/app package.

The doorbell, which integrates day and night cameras, a speaker, a microphone, and sensors, lets users buzz guests in remotely. As an extra bonus, the iDoorCam (which the makers openly compare to a product from The Jetsons) does not require a battery and takes screencaps of all visitors. At its root, iDoorCam is one of the most consumer-friendly iterations of this much discussed Internet of things movement. If a Wi-Fi-enabled doorbell means you can screen visitors on video without getting up from the sofa, well, the Jetsons future already is here.

About the author

Based in sunny Los Angeles, Neal Ungerleider covers science and technology for Fast Company. He also works as a consultant, writes books, and does other things.

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