Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

Now You Can Embed Google+ Updates

Will the innovation do anything but chase Twitter's dominance?

Now You Can Embed Google+ Updates

Google+ has now joined the band of social media networks that have embeddable posts. It announced the news yesterday. Here's what it will look like:

Compare a Google+ embed to a Twitter embed: There's no denying its beauty—Google's designers have done a great job. But is it as immediately readable?

And what can Google do to make any inroads into Twitter's share of the embed? And what about Facebook, for that matter? Do the two firms need to adopt similar tactics to beat the bird at its own game, or should each one take a different path?

[Image: Google+ user Sergey Brin]