General Atlantic Professor of Marketing, Stanford GSB
Can the Internet actually save lives? After hearing the story of two young South Asian men who'd been diagnosed with leukemia and who quickly needed bone marrow transplants, Stanford Graduate School of Business marketing professor Jennifer Aaker went on a mission to find out.
Chief Digital Officer, New York City
The unfiltered Internet is the fastest news medium on Earth, but it's also a firehose known for producing more bilge than it does reliable scoops. Enter Rachel Sterne's GroundReport.com, a site meant to use the power of crowds to filter real-time Web news into a reliable record. The goal: the speed of the Web, combined with the reliability and curation of "old media."
Founder, Institute for Safety Security Rescue Technology
When disaster hits—whether it be the collapse of a parking garage or the devastation of Hurricane Katrina—rescuers today often turn to mini-robots to assess damage, locate survivors, and keep them alive during the long hours and days before the victims can be pulled out. The founder of the field that develops these creatures is Robin Murphy, a Texas A&M computer science professor who leads the university's Center for Robot-Assisted Search and Rescue.
Founder, Personal Robots Grop, MIT Media Lab
When you think of the word "robot," you probably picture social 'bots like Rosie, the Jetson's maid and Star Wars' C-3PO. Cynthia Breazeal, an Associate Professor of Media Arts and Sciences at MIT, is working to make your humanoid robot dreams a reality.
Director, xdesign Environmental Health Clinic, NYU
Kissing frogs. Eating ice cream. Ziplining to school. These are just a few ways Australian artist and technologist Natalie Jeremijenko wants you to help the environment. The New York University professor seeks to use new technologies, generally manufactured by large corporations and the military, and use those technologies for social and environmental good.