For the first time, the top four wireless carriers in the U.S. will have the iPhone at launch, presenting opportunities for T-Mobile, which began carrying Apple’s smartphone in April, to take away market share from AT&T, Verizon, and Sprint. T-Mobile, known for its lower-priced phone plans, has been making aggressive pushes in a rebranding effort, differentiating from the competition by calling itself an “uncarrier,” with flexible options for phone upgrades and contract-less plans.
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