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A Battle Over IPhone Market Share Is About To Commence

With the new phone set to launch on all four top carriers, T-Mobile has a chance to steal market share from AT&T, Verizon, and Sprint.

A Battle Over IPhone Market Share Is About To Commence

For the first time, the top four wireless carriers in the U.S. will have the iPhone at launch, presenting opportunities for T-Mobile, which began carrying Apple’s smartphone in April, to take away market share from AT&T, Verizon, and Sprint. T-Mobile, known for its lower-priced phone plans, has been making aggressive pushes in a rebranding effort, differentiating from the competition by calling itself an “uncarrier,” with flexible options for phone upgrades and contract-less plans.

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About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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