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  • 09.05.13

This Guinness Ad Has A Touching Surprise Ending

A show of strength takes on a new meaning in this twisty Guinness spot.

This Guinness Ad Has A Touching Surprise Ending

At first, this commercial for Guinness seems like a somewhat cliche picture of perseverance: a wheelchair-bound basketball team refuses to let their disabilities inhibit them.

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We won’t spoil it for you–watch the spot to see if you got a little lump in the old throat or rolled your eyes and if the ad’s tagline, “The choices we make, reveal the true nature of our character” ring true. Directed by Noam Murro.

About the author

Jennifer Miller is the author of The Year of the Gadfly (Harcourt, 2012) and Inheriting The Holy Land (Ballantine, 2005). She's a regular contributor to Co.Create.

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