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Give ‘Em A Break: KitKat (The Candy) Tries To Break Off A Piece Of That Android Buzz

Google’s having fun with its Android OS name tie-up with KitKat, but on the other hand the chocolate bar is making serious PR hay while the sun shines.

Google has celebrated the naming of its next edition of Android with the title “KitKat” with some cute graphics and a giant Android sculpture on its HQ lawn that, of course, has a chocolate brown body in the shape of the already famous Nestlé snack. But KitKat, the brand, is taking the no-fees-exchanged partnership a little further down the chocolate brown road into PR Oz… and has launched a whole website about the KitKat 4.4.

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This effort, lest you find yourself confused, is an Android OS-themed promotion for the chocolate bar that portrays the sectional, crunchy candy as a sort-of-but-not-quite-exactly next generation smartphone. Or a smart chocolate bar. Or something.

But you don’t need to know that, right? Everyone knows KitKat, so this over-the-top PR grab could become just a bit embarrassing. No, not really. The brand has a long and proud heritage of some very lighthearted, funny and loveable advertising campaigns, including the one below. If anything, this tie-in with Google is something we could enjoy as an unusually, lateral-thinking (and perhaps highly innovative) move in an ad world that’s too often predictable. Besides, a cross-promotional opportunity like this is just too delicious to pass up.

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