What Counting Diamonds And Steve Jobs Taught Guy Kawasaki About How To Enchant Customers

While pursuing his MBA at UCLA, Kawasaki worked for a fine jewelry manufacturer. There was gold to be found of course, but also golden lessons on trust, evangelizing your product, and how to build a sterling career in tech. (Note: Jobs-inspired fear didn’t hurt.)

With followers numbering in the millions, a new role as an adviser to Motorola, and a popular book about Google+, it can be hard to believe that Guy Kawasaki’s career didn’t begin in tech.


But before he took a gig at Apple, Kawasaki worked for a fine jewelry manufacturer while pursuing an MBA at UCLA. Now he credits his experience counting diamonds at Nova Stylings for teaching him how to sell, a theme he weaves through his many books and keynote speeches.

When he did move on to the technology world, evangelizing Macintosh at Apple, he was one of a small group of people who worked directly for Steve Jobs. During our interview, Kawasaki describes how Jobs’s managerial style, despite often being harsh, was actually quite effective.

He also shares how he finds balance at home, dividing his time between his hectic travel schedule and his family. And, related: He tells us why young entrepreneurs make the best startup founders.

About the author

Amber Mac is a bestselling author, TV host, speaker, and strategist. She has worked as a technology TV host with tech guru Leo Laporte on G4TechTV and currently co-hosts a popular show on Laporte's network.