E-Cigarettes Have Surpassed $1 Billion In Sales For The First Time

The e-cigarette business is “likely” to beat out sales of traditional cigarettes within the next decade, according to a Wells Fargo report.

E-Cigarettes Have Surpassed $1 Billion In Sales For The First Time

Analysts have projected sales of electronic cigarettes would hit an estimated $1 billion in sales by the end of 2013, but e-cigarette vendors have already reached that milestone for the first time in the industry’s history, according to a new report from Wells Fargo and the e-cigarette startup V2. Wells Fargo projects e-cigarette retail sales for 2013 will reach $1.7 billion by the end of the year.

Wells Fargo’s senior beverage and tobacco analyst Bonnie Herzog says e-cigarette consumption will likely beat out traditional cigarettes in the next decade. That poses an increasing threat to Big Tobacco, whose players control a $35 billion industry. But several of these tobacco companies are also beginning to introduce their own proprietary e-cigarettes to the market.

Online retail is an integral part of the e-cigarette business, with more than half of this year’s sales expected to come from the Internet. But e-cigarette manufacturers have recently been in discussions with the Food and Drug Administration, which is considering banning online sales of e-cigarettes to keep them out of the hands of minors. The FDA is expected to unveil a series of proposals for industry regulations in October.

[Image: Flickr user Centophobia]

About the author

Christina is an associate editor at Fast Company, where she writes about technology, social media, and business.



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