This Samsung Promo Video Was So Bad, It Was Pulled A Day After Reddit Found It

The overacting was intentional to reach a Korean audience, one of the actors claims.

Samsung might have a 10-figure advertising budget, but it still managed to create an ad with such bad acting (and horribly sexist undertones) that it was pulled shortly after being spotted–and relentlessly mocked–by Reddit members Thursday.


The promotional video, which highlighted the Samsung 840 EVO Series solid state drive in Korea, featured various actors talking about their computer usage, including a woman, who is painted as being a technologically illiterate, child-rearing housewife. The video featured such overacted lines as:

  • “I never imagined that this SSD would be this good. What have I been doing this whole time?”
  • “It’s so easy to use. Look at what I’ve done. I feel like an expert.”
  • “I get bored waiting for large files to copy because it takes so long and sometimes programs freeze. But now it flies.”
  • “Have you ever played with little toy bricks before? It’s as simple as that.” (Admittedly this wasn’t a line uttered by any of the actors but was text on the screen.)

One of the purported actors weighed in on Reddit, acknowledging “its not my best work lol,” but he laid out some constraints that led to the bad acting:

They force us to speak slowly since this will be dubbed over in Korean, and even when it isnt, most people viewing it will be Korean. They ask us to exaggerate since many Korean people feel thats how we ‘naturally’ act (most people here are not very expressive). … the script is brutal. written by non-native english speakers, and sometimes the [production designer] or director wont even take our suggestions to change some parts so they sound like something a normal native english speaker would say.


About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal


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