The Hollywood and Vines contest uses Airbnb’s Twitter feed to distribute instructions for each shot. Once you’ve got your shot, you can share it using the hashtag #airbnbhv. Anyone whose footage is used in the final movie will get a $100 voucher to spend on Airbnb, and the finished oeuvre will be shown on the Sundance Channel.
Last month, Virgin Mobile announced that it would be bringing successful Vine videos of its #happyaccident hashtag to its next TV advertising campaign. And in 2010, YouTube teamed up with Kevin Macdonald and Ridley Scott to create his Life In A Day movie, which used footage from all over the world shot over the course of a single day–July 24, 2010. Expect Vine agent Gary Vaynerchuk’s roster to increase substantially over the coming months.