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18 Million People Are Using Nike+ To Track Their Fitness

As if there were any doubt, the quantified self has officially gone mainstream.

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At the end of a press release issued today about the 25th anniversary of the “Just Do It” campaign, Nike, our 2013 Most Innovative Company, mentioned in passing that its Nike+ “digital ecosystem” now has 18 million users. By way of comparison, Pinterest has 70 million, Etsy 25 million users, and Airbnb a reported 4 million. Other fitness devices/apps, such as the UP from Jawbone and Fitbit, haven’t released user figures.

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The quantified self has officially gone mainstream, with so many people who own an iPod, iPhone, FuelBand, or SportWatch using the Nike+ fitness app to upload and track their exercise routines, and, if they’re particularly unconcerned about the opinions of others, automatically sharing their mileage with friends via Facebook and Twitter:

https://twitter.com/AeryG/status/370188608524664832

Nike’s “digital revolution,” according to Fast Company‘s interview with CEO Mark Parker, is likely to extend into more products and apps that gamify fitness and health through real-time feedback. With a user base of 18 million, they have a pretty good platform to build on.

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[image: Nike]

About the author

Anya Kamenetz is the author of Generation Debt (Riverhead, 2006) and DIY U: Edupunks, Edupreneurs, and the Coming Transformation of Higher Education, (Chelsea Green, 2010). Her 2011 ebook The Edupunks’ Guide was funded by the Gates Foundation

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