Internet Goes Into Panic When Amazon.com Goes Down

Estimates say the e-retailer might have lost up to $1,900 per second while down.

Internet Goes Into Panic When Amazon.com Goes Down

Perhaps a sign that America’s workforce is secretly shopping on the job, the collective Internet freaked out about Amazon.com going down for about 40 minutes Monday afternoon before returning around 3:30 p.m. ET.


The Internet has had a rough time lately. On Wednesday, The New York Times site was down for several hours. The next day, The Washington Post (now owned by Jeff Bezos, Amazon’s CEO) reported a half-hour interruption caused by the Syrian Electronic Army redirecting articles to the organization’s website. Capping off a tumultuous week, Google also suffered a brief outage Friday. Though the downtime lasted only one to five minutes, it led to a 40% drop in traffic and estimated $500,000 loss (chump change, really).

For the 40-minute period when the website was down, Amazon is estimated by some to have lost about $1,100 to $1,990 in revenue per second.

[Image: Flickr user Aurelijus Valeiša]

About the author

Based in San Francisco, Alice Truong is Fast Company's West Coast correspondent. She previously reported in Chicago, Washington D.C., New York and most recently Hong Kong, where she (left her heart and) worked as a reporter for the Wall Street Journal.

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