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Internet Goes Into Panic When Amazon.com Goes Down

Estimates say the e-retailer might have lost up to $1,900 per second while down.

Internet Goes Into Panic When Amazon.com Goes Down

Perhaps a sign that America's workforce is secretly shopping on the job, the collective Internet freaked out about Amazon.com going down for about 40 minutes Monday afternoon before returning around 3:30 p.m. ET.

The Internet has had a rough time lately. On Wednesday, The New York Times site was down for several hours. The next day, The Washington Post (now owned by Jeff Bezos, Amazon's CEO) reported a half-hour interruption caused by the Syrian Electronic Army redirecting articles to the organization's website. Capping off a tumultuous week, Google also suffered a brief outage Friday. Though the downtime lasted only one to five minutes, it led to a 40% drop in traffic and estimated $500,000 loss (chump change, really).

For the 40-minute period when the website was down, Amazon is estimated by some to have lost about $1,100 to $1,990 in revenue per second.

[Image: Flickr user Aurelijus Valeiša]

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