Better known for high-trans-fat snacks, 7-Eleven stores in Asia have begun offering electronics. An initial test run sold 100,000 Internet-connected discount TVs in just six weeks. The devices were manufactured by the Hon Hai/Foxconn Technology group, which makes iPhones and iPads for Apple in China. The devices weren’t actually stocked in stores, but sold through a retail kiosk and over the Internet.
Now the companies are looking to expand the partnership by selling smartphones and tablets, again branded by and sold through 7-Eleven. The electronics manufacturer has been public about its interest in diversifying its business beyond Apple, which accounts for 60% of its revenue, and it’s been posting great profits lately.