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A Brief Google Outage Made Total Internet Traffic Drop By 40%

The outage lasted minutes but could have cost the firm half a million dollars in revenue.

A Brief Google Outage Made Total Internet Traffic Drop By 40%

So, Google suffered a power outage on Friday evening. Old news, you may say. But that small act, where all of its services—that's YouTube, Gmail, Google Search, Google Drive—were unreachable for a few minutes, cut Internet traffic by 40%. That is an amazing figure.

The LEDs went out in Googleland, so to speak, at around 4:37 p.m. PST, and the blackout lasted for anywhere between one and five minutes, according to Google's Apps Dashboard—you can see a screenshot of its red-light status below.

According to analytics firm GoSquared, the five minutes of downtime caused a drop in traffic of 40%, before spiking "as users managed to get to their destination."

According to a Sky News report, the blip could have cost the Mountain View firm as much as $500,000. Describing the outage as "completely unprecedented," Phil Dearson, head of strategy for Tribal Worldwide, said that it was a "massive surprise for all of Google's services to go down at the same time."

Google, meanwhile, has not yet commented on what caused the fritz. Someone pulled the wrong plug, I guess.

[Image: Flickr user david.nikonvscanon]