The official release date of Lady Gaga‘s new single, “Applause,” isn’t until August 19, but snippets of the song began leaking on the Internet over the weekend, eliciting several frustrated tweets from the pop star’s Twitter account:
YOU JUST COULDNT WAIT THIS IS TOO MUCH FOR ONE SATURDAY
— xoxo, Gaga (@ladygaga) August 10, 2013
But in a somewhat unusual response to the leak, many Gaga fans, or Little Monsters as she calls them, have banded together to report the names of websites hosting the leaked clip to Universal Music Group, Gaga’s label. In the process, Little Monsters have created an ad hoc anti-piracy campaign.
One Little Monster’s tweet was retweeted by Gaga herself, spawning nearly 2,500 more retweets:
And many Little Monsters were quick to chime in with their contributions:
— Ben08 (@Bennn_8) August 11, 2013
Anticipation for Gaga’s new album, ARTPOP, has been so fervent that the leak of “Applause” wasn’t all that surprising. But the subsequent fan response is a marked shift from the usual reaction to online leaks, which often involves rapidly sharing links to download the music on sites like BitTorrent.
“Applause” officially debuts August 19, the same day pre-orders will begin for the September release of ARTPOP.
[Image: Lady Gaga]