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Lady Gaga Fans Start An Anti-Piracy Campaign To Prevent Leaks Of Pop Star’s New Single

The pop superstar’s Little Monsters have banded together to report all websites hosting a leak of the singer’s new single, “Applause,” to Universal Music.

Lady Gaga Fans Start An Anti-Piracy Campaign To Prevent Leaks Of Pop Star’s New Single

The official release date of Lady Gaga‘s new single, “Applause,” isn’t until August 19, but snippets of the song began leaking on the Internet over the weekend, eliciting several frustrated tweets from the pop star’s Twitter account:

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But in a somewhat unusual response to the leak, many Gaga fans, or Little Monsters as she calls them, have banded together to report the names of websites hosting the leaked clip to Universal Music Group, Gaga’s label. In the process, Little Monsters have created an ad hoc anti-piracy campaign.

One Little Monster’s tweet was retweeted by Gaga herself, spawning nearly 2,500 more retweets:

https://twitter.com/Gaganoosh/status/366395558283317248

And many Little Monsters were quick to chime in with their contributions:

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Anticipation for Gaga’s new album, ARTPOP, has been so fervent that the leak of “Applause” wasn’t all that surprising. But the subsequent fan response is a marked shift from the usual reaction to online leaks, which often involves rapidly sharing links to download the music on sites like BitTorrent.

“Applause” officially debuts August 19, the same day pre-orders will begin for the September release of ARTPOP.

[Image: Lady Gaga]

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About the author

Christina is an associate editor at Fast Company, where she writes about technology, social media, and business.

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