The Surface has been selling very badly, and Microsoft recently cut about 30% off the price of the Surface RT units. The Pro is effectively a small laptop running on tablet hardware. The 64GB and 128GB tablets are now priced at $799 and $899, respectively.
Last week, Ballmer admitted to Microsoft staff at an internal meeting that they “built a few more devices than we could sell” and even that the company is “not selling as many Windows devices as we want to.”
Microsoft just took a $900 million write-down on the RT units that it had planned into its finances, but which had not sold in the expected period. The new move with the Pro hardware suggests Microsoft is also trying to limit further financial damage from the Pro’s sales. In a statement to The Verge, Microsoft said it’s been “seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices starting today,” which is a not-so subtle piece of PR shenanigans.