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Today's Most Innovative Company: Beats By Dre Takes a Page From Apple On Redesign

The headphone maker debuted its new Studio cans, refined to focus on simple aesthetic and sound quality.

If there's any company you can single-handedly pinpoint as responsible for the immense saturation of headphone brands, it's Beats by Dre.

Debuting in 2008, the Beats brand (back then partnering with Monster Cable) ushered in a new era of high-end cans, which pushed it into a $1 billion market—53% of which was captured by Dre in 2011.

Today, the company showed off a redesign of its studio headphones. Unlike some of Beats' newer products, the emphasis is on refinement. Following an almost Apple model of reiteration (a la the iPod), Beats is focusing on improving its simple aesthetic and sound quality.

"It's a sign that not all products require whiz-bang innovations; sometimes, incremental change is just what the Doctor ordered," Fast Company's Austin Carr wrote.

Will we see Beats by Dre on next year's list of Most Innovative Companies?

[Image: Beats]

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  • AyJay

    'New area of high-end cans'? You must be kidding or believe the marketing drivel of Beats. Beats cans are as much high-end as Monster cable products. Both companies are good marketeers, but the quality of their products is average. I listened to Beats headphones and was shocked how unbalanced they sound and how bad the mid-range sounded. Average to bad sound quality and the hefty price tag disqualify these headphones. I don't need a fashion item on my head.   
    I'd rather stay with Sennheiser or AKG headphones. They are no fashion items, but provide good sound quality, that Beats will probably never be able to reach, even with their latest Studio cans.