• 1 minute Read

Google Now Accounts For A Quarter Of Internet Traffic In The U.S.

Only Netflix has more bandwidth, apparently, but that is used during the periods of peak viewing and cache updating.

Google Now Accounts For A Quarter Of Internet Traffic In The U.S.

A study by Internet monitoring firm Deepfield has discovered that Google is responsible for 25% of the daily Internet traffic in North America. That’s impressive enough, but compare it to the 2010 figure of 6%, and you’ll see that Google’s share has more than quadrupled.

Almost more impressive is the number of devices that send traffic to Google servers in the U.S. and Canada–62.2% of Internet-capable devices.

The reason, according to Wired, is because of Google’s behind-the-scenes gnarly tech, which is nothing to do with Google’s own data centers, but rather the Google Global Cache Servers, which it has installed at ISP centers worldwide. These servers store popular Google-based content–likeviral YouTube videos, and popular Android apps–with the ISP, meaning that Google’s own data centers are not left struggling. Clever, huh?

[Image: Flickr user amandabhslater]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.



More Stories