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Jay Z Changes His Name From Jay-Z To Jay Z. Got That?

The rapper joins a band of brands that have killed their original moniker and gone for something different–with varying results.

It’s a subtle difference, but it’s a difference. Maybe the heat wave made him decide that it’s too hot for hyphens, but uber-rapper Shawn Carter, also known as Jay-Z, is now to be known as Jay Z. The artist and entrepreneur made the changes known via his record label, which then told Billboard editor Joe Levy, who then tweeted the news.

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If you look at the artwork for Jay Z’s new album, Magna Carta Holy Grail, however, you could be forgiven for thinking it contains the biggest hyphen ever–so big it’s taking over the rest of his name. Perhaps that’s why he decided to do away with it–rather like the beastly Japanese knotweed, the hyphen’s growth was so prodigious, so pernicious, that it was threatening the very foundations of his empire.

But I digress. Here are some other name changes that have come about in the brand world–for all sorts of reasons. You can find them out in the slideshow.

[Image: Flickr user littleO2]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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