The Royal Baby Hasn’t Been Born, But It Already Has An App

Like the rest of the world, Future Publishing is ready for Will and Kate’s baby. Perhaps a bit too ready.

With the media frenzy over the royal baby mounting, one British publishing firm has delivered early. Royal Baby appeared in the see-through bassinet that is the iTunes store, courtesy of Future Publishing. The free app is a “celebration of Kate and Will’s happy day*” and comes with paid-for sections** that users can download at their leisure.


Apart from the bad taste issue, there is, of course, one potential problem. The baby has not been born yet. What happens if there’s a problem? With a couple of royal gynecologists on hand to oversee the process, one hopes the future heir to the throne will have an easy arrival. If not, expect to see some serious damage control from Future Publishing.

*Happy, painful, fraught, tense, painful, amazing, funny, moving, painful, nerve-wracking, painful.
**Not an epidural, but extra content.

[Image by Flickr user dno1967b]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.