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  • 06.14.13

Google Wins Big In Mobile Advertising, Takes Home Half Of Revenues Worldwide

Of the $8.8 billion generated in 2012, Google took home $4.61 billion.

More than half of this year’s mobile advertising revenues are expected to be pocketed by Google, according to eMarketer. The search engine giant, which will take away $4.61 billion of the $8.8 billion generated from mobile Internet search, is dominating the sector ahead of its rival, Facebook.

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Facebook COO Sheryl Sandberg reckons mobile advertising is as important to brands as TV advertising. Facebook enjoyed a share of around 10% of the market, earning almost half a billion dollars in revenue, while Twitter, with $140 million, has 2% of the market.

Yet it is the projections for 2014 that really stand out: Facebook’s share is expected to quadruple to more than $2 billion in revenue, while Twitter’s will double to around $300 million. Google, however, will take $8.85 billion of a projected $15.2 billion total.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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