Curious how popular your tweets are? Now you can find out. Twitter is giving everyone access to its analytics platform, a feature that, until now, was available only to advertisers.
The tool allows a user to rank tweets by popularity, analyzing the number of Faves, Retweets and Replies. It also shows the click-through rate of any links you’ve tweeted. All data can be downloaded into a CSV file for your records.
Opening the tool up to all users may put a spotlight on Twitter’s advertising options, as the company joins the growing list of popular social sites (ahem, Facebook) looking for new revenue streams.JH