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Twitter Analytics Now Open To All

In an apparent attempt to get more people interested in using its advertising platform, Twitter has opened its analytics program to all users, free of charge.

Curious how popular your tweets are? Now you can find out. Twitter is giving everyone access to its analytics platform, a feature that, until now, was available only to advertisers.

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The tool allows a user to rank tweets by popularity, analyzing the number of Faves, Retweets and Replies. It also shows the click-through rate of any links you’ve tweeted. All data can be downloaded into a CSV file for your records.

Opening the tool up to all users may put a spotlight on Twitter’s advertising options, as the company joins the growing list of popular social sites (ahem, Facebook) looking for new revenue streams.

About the author

Jessica Hullinger is a London-based journalist who covers science, health, and innovation. She currently serves as a Senior Editor at TheWeek.com.

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