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“New Blood” Used To Create iOS 7 And Give Apple A Break With Its Past

Jony Ive brought in the print and web marketing design team to redesign the stock app icons before handing their work over to the app design teams. There was less communication between teams and more competition, resulting in a “stylistic and pyschological break” with the past.

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About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S

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