advertisement
advertisement

Cindy Chen: How do you leverage social networking?

When Cindy Chen, marketing director for Oreo at Mondelez International, says she uses social media to have a constant dialogue with consumers, she isn’t kidding–as the cookie’s Super Bowl Twitter win proved.

When Cindy Chen, marketing director for Oreo at Mondelez International, says she uses social media to have a constant dialogue with consumers, she isn’t kidding–as the cookie’s Super Bowl Twitter win proved.

Video