Jennifer Christie 11.06.12 3:28 AM If you want to attract a younger demographic, you need to revise your thinking from the ground up. Jennifer Christie, chief diversity officer at American Express, shares what she's learned about catering to a different set of values. We’re giving away 5 tickets to the Innovation Festival! Enter below. I’ll also get special updates regarding the Innovation Festival Send I'd also like to receive the Fast Company Daily newsletter.