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Whitney Johnson: How did you find your last great idea?

FAST COMPANY: How did you find your last great idea?

WHITNEY JOHNSON: My last great idea came when I asked “What would happen if I looked at my career through the lens I use for investing–disruptive innovation?” The answer is my Harvard Business Review article, “Disrupt Yourself.” I also generate ideas by looking at popular culture with a magnifying glass, asking, for example, why do we really like reality TV? I then like to turn a lens on it’s end, for example, invisibility in business we typically think is bad, but when you’re trying to disrupt, invisibility, or an invisibility cloak, is exactly what we need.

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