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Kat Cole: What do you tell a team that has failed?

Let’s cut through the frosting: Teams will fail. Cinnabon president Kat Cole explains how to handle it when they do.

FAST COMPANY: What do you tell a team that has failed?

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KAT COLE: If a team has failed, I tell them that I have failed, as a leader, to lead them to success. A great leader once told me that it’s so important to just fail faster. When you fail, you learn, so I tell the team we’ll learn from it, we’ll suck it up, we’ll get over it, and we’ll take what we learned and apply it to the next time we try or our next efforts and hopeful we win next time.

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