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Candace Nelson: How do you grow your customer base?

Sprinkles Cupcakes founder Candace Nelson’s sweet plan for success is to let her customers spread the frosted word.

FAST COMPANY: How do you grow your customer base?

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CANDACE NELSON: Sprinkles has always relied on word of mouth to drive our customer base. We’re focused on providing a great product at an amazing overall experience that we hope people will run home and tell all their friends and family. We also donate to a large number of charitable events in all of our communities so that people who may not have come into the store before have a chance to taste our product and hopefully come in soon.

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