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FAST COMPANY: How did you find your last great idea?

B. BONIN BOUGH: That's the good thing about great ideas—that they can come from anywhere. I think the most important is to figure out what you're passionate about and what inspires you to come up with great ideas. For me, it's having conversations with a diverse range of people. That could be everything from fashion designers to fuel cell designers. It could be architects to astronauts. So that's what inspires me. Connecting those ideas.