B. Bonin Bough: How did you find your last great idea?

Great ideas can come from anywhere–and anyone. B. Bonin Bough, vice president of Global Digital and Consumer Engagement at Kraft Foods, dishes on how conversations with a diverse range of people fuel his ideas.

FAST COMPANY: How did you find your last great idea?

B. BONIN BOUGH: That’s the good thing about great ideas–that they can come from anywhere. I think the most important is to figure out what you’re passionate about and what inspires you to come up with great ideas. For me, it’s having conversations with a diverse range of people. That could be everything from fashion designers to fuel cell designers. It could be architects to astronauts. So that’s what inspires me. Connecting those ideas.

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