advertisement
advertisement

Sereita Cobbs: What is the first step to getting your team on board with a new idea or strategy?

If you want your team to agree on something, you better have an ultimate goal in mind. For ESPN digital-media director Sereita Cobbs, the objective is to serve the fan–what’s yours? 

advertisement
advertisement
advertisement

FAST COMPANY: What is the first step in getting your team on board with a new idea or strategy?

advertisement

SEREITA COBBS: I think the best way to get a team on board with a new idea or strategy is to make sure everyone understands the end goal–at ESPN 90% of what we do, if not all of what we do, is about serving the fan. So when we enter into starting a new idea or a new strategy, we make sure that we all understand what our primary end objective is.

advertisement