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Alex Yoder: How do you change the direction of your business?

FAST COMPANY: How do you change the direction of your business?

ALEX YODER: How do you change the strategic direction of a business? At Webtrends we undertook a bold new vision that would tie directly to the core tenets of what empowered us from the past. It allowed us to focus on our strengths historically and build on those in innovative new ways. We had to build a new culture and a new vision — so the new vision came from the top down and was repeated over and over again within the organization. Part of the cultural shift was focused around innovation, allowing people, and encouraging people, to take risk —

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