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“For us, the fun thing is on the Internet, is that users will come to you. If you can provide a great service, with a great user experience, users will find you. We do a lot of digital marketing, but in the end, I think word of mouth is the most important thing. And if you give people what they want, they will tell others about it.” — Andy Forssell

BY Andy Forssell

“For us, the fun thing is on the Internet, is that users will come to you. If you can provide a great service, with a great user experience, users will find you. We do a lot of digital marketing, but in the end, I think word of mouth is the most important thing. And if you give people what they want, they will tell others about it.” — Andy Forssell

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ABOUT THE AUTHOR

Andy Forssell is senior vice president of content for Hulu where he leads all strategy and operations for the content businesses. In his time at Hulu, Andy has accelerated the growth of the content business from just two content providers in 2007 to more than 330 today, and has led the expansion into original programming More


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