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30-Second MBA

Frédéric Brunner: How do you renew your creative spark?

"Renewing a creative spark is really about daydreaming. My dream is about creating the extraordinary. To do that, I look at the world and think what could begin changing, what could I do much better. I think big—and especially, I think beyond business. I look for inspiration in art, in nature, in science. Doing that gives me a lot of new ideas and a ton of energy." — Frédéric Brunner

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