“At MAC, we have a terrific Viva Glam campaign, where we raise money through the sale of lipstick. And we have been doing that for over 20 years. And the way that we renew our spark, is that about 18 months we have different spokes models, who care about with different issues, we work with them and I talk to them about the issues they care about around HIV and AIDS, and how we might make a bigger difference. Also, we work with the R&D people here, as well as the creative team, to integrate that notion of good into both the product as well as the creative visuals that are made for the campaign.” — Nancy MahonAB
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.