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Adrian Grenier: What is the business case for generosity?

As buyers become more conscientious, they will demand the same from businesses, says actor and entrepreneur Adrian Grenier.

“Consumers are becoming more and more contentious and demanding that companies be I think more social conscious. So when you are a company and you are being more generous as a company, like Stonyfield who gives away 10% of their profits to green causes, you are actually building your customers.” — Adrian Grenier

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