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30-Second MBA

Scott Schulman : What's the most important thing a leader can do to fuel innovation?

"First, we need to make sure we organize our teams in a way to have a focused understanding of the marketplace, including doing ethnographic research that actually watches the way customers work. Then we need to encourage people to try some new approaches, to serve customer needs better, and to reward some risk taking, and recognizing not everything we try is going to be successful." — Scott Schulman

The Fast Company Innovation Festival