“This is I think the biggest challenge is that a lot of companies and firms have creative ideas, they have innovative ideas, but then to really turn them into a tangible product, I think you want to move fairly quickly at coming up with different concepts. And the biggest thing is to test them. I think sometimes the biggest breakdown in innovation in technology, is that companies come up with new ideas, but they haven’t really determined if there is a true market for it. There is a lot of innovation in silicon valley that might be cool technology, but it really doesn’t have a home for the product.” — Scott AllisonAB
collectionsNewslettersInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.