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Kim Jordan: How can you create a company culture of teamwork by giving difficult feedback?

Yes, it can be hard. But giving feedback sooner is always better in the long run, says Kim Jordan, president and CEO of New Belgium Brewing Company.

FAST COMPANY: How can you create a company culture of teamwork by giving difficult feedback?

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KIM JORDAN: I think it’s really important to start by remembering that this can be a loving act and when done skillfully people feel appreciative that you took the time to have a difficult conversation. I think it’s important to remember that real relationships have difficult parts to them, and I think when you think about ‘how will I feel if I didn’t give the feedback and later things get worse’ it’s pretty easy to decide that giving difficult feedback is really doing someone a great favor.

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