Mark Parker: What drives innovation?

Nike, Inc. president and CEO Mark Parker believes that connection to the consumer is absolutely imperative for innovation. It is that connectivity that inspires great ideas, and senior management’s willingness to listen that leads to implementation.

Nike, Inc. president and CEO Mark Parker believes that connection to the consumer is absolutely imperative for innovation. It is that connectivity that inspires great ideas, and senior management’s willingness to listen that leads to implementation.

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