“So, the way that I choose a project — for me, my theory, is I choose it like I choose a business. The way I choose a project is the same way that I would choose to be involved in a business. I start with the story first. If it’s a really good story and not jus the story itself but the type of emotion it elicits, it is a big deal. And then I also think about the marketability of this idea. Because sometime you can have a good story, but it’s not a story that anyone wants to see or is interested in. And then lastly, I go by the people that are involved in the project. Because the directors and the actors and the writers because a poorly executed story is actually useless. So those are usually the three factors that matter to me. And the fourth factor would be opportunity costs. You know, what projects would be prevented from me by being in this project? So, that’s pretty much it. — Romany Malco
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
Out of Office With
Industry leaders offer a glimpse of their lives outside of the office--and how these experiences have helped to get them where they are today.
Creative dialogue can reinvent your business, your brand, and your career. Join Fast Company on a multi-platform exploration of the art of conversation.
Mind and Machine
Computers are getting smart--very smart. Fast Company explains the complex and increasingly nfluential world of artificial intelligence and machine learning.
How the top talent from creative fields get work done.
The up-and-coming companies that are disrupting industries.
Profiles of the high-level business leaders behind progressive, creative, and innovative organizations
A roundup of breaking tech news, products, and services featuring the most important takeaways.