“I think there are very few circumstances when you have to just say no. Usually you can say, “No, not right now.” And if you have goals that are specific for your business, it’s usually pretty clear. You know, sometimes people want to do cool things with you. But no one can do, no small businesses can’t do every cool thing there is to do. So, if it’s not serving your immediate goals the answer isn’t “no this is worthless,” the answer is “no, right now I have to focus on x but try me again in six months.” Let’s try again in twelve months and see if next time and see if maybe what we can do together next time would serve our current goals.” So not no. No right now.” — Elisa CamahortTM
collectionsInnovation FestivalCurrent Issue
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.