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"Scalability is a process or product that can be completed ad nauseam with a script or on an assembly line. The difference between Starbucks and a local coffee shop? The local coffee shop can scale and it can become Starbucks and that's the difference between a scalable and a non-scalable product. Non-scalable products are great, but scale is really being able to repeat something from a script with very little deviation. Everything is the same and you can repeat again and again and again to grow to something very big." — Alex Rampell