Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

1 minute read

30-Second MBA

Scott Case: What is the role of imagination in leadership?

"One of the biggest jobs for any leader is using our imaginations to imagine a future that's different than the one we have today. Whether inventing a new service or a new product, you have to stay ahead of competition. And you need to position that product in a place where that product doesn't exist in a future that doesn't exist yet. And then you need to lead a team of people to deliver on that new reality. How will that new product or service be brought to market? That's the leader's role, to use imagination to do that." — Scott Case

Register now to make sure you have a voice in the election.