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"One of the biggest jobs for any leader is using our imaginations to imagine a future that's different than the one we have today. Whether inventing a new service or a new product, you have to stay ahead of competition. And you need to position that product in a place where that product doesn't exist in a future that doesn't exist yet. And then you need to lead a team of people to deliver on that new reality. How will that new product or service be brought to market? That's the leader's role, to use imagination to do that." — Scott Case