Your network, as they say, is your net worth. Connections, as we know, create value.
In Antifragile, the eminently contrarian Nassim Taleb contrasts networker with social person. The assumption hidden within “networker” and “networking,” it seems, is a question of so what can you do for me? while being a social person–and, over time, growing a professional network feels if not altruistic, is then, at least, mammalian.
“Building your network isn’t actually a big deal… and it’s not that hard to do,” writes Alan Henry. “All you’re really doing is making new friends and staying in touch with old ones, both at and around work.”
The first key, then, is to make friends with the people that you work with. Echoing John A. Daly, who literally wrote the book on Advocacy, Henry emphasizes that you need to make bonds with the people you work with: When your coworkers ask you to go to lunch, go–even if the socializing makes you a touch uncomfortable, the relationships you form will be crucial down the line.
Another essential practice is to be in the places where people meet each other: Henry recommends getting involved in professional organizations or societies and attend their events–one easy way is to page through Eventbrite or Meetup for events that look awesome–awesome people will be assuredly be there.
Of course, it’s unbecoming to always be asking: Henry says to give help when you can. This is a careery theme that’s come up again and again: in his Berkeley commencement speech, DJ Patil recommended that you “seek out those who will take a risk on you” and to take a risk on others; Cap Watkins, the design lead at Etsy, wrote of how someone taking a cup of coffee with him changed his life–and how he now pays that kindness forward. And as Frans Johansson expertly argued, at the center of every success story is a fortuitous meeting–and you can help create that fortune for others.
Then, after you’ve formed that bond–and perhaps moved on from that organization–keep up the bandwith of that connection. For this, Henry has two rules:
- Be Genuine.
- Stay in touch.
It’s not, he says, that you’re simply “building a network”; instead, you’re building a group of friends that you care about. It might start as “networking,” but it should finish with people “you’d invite to a dinner party or have at your wedding.” Which is to say that in networking, as in life, you’d do well to operate with graciousness.
[Image: Flickr user Kevin Walsh]