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  • This weekend, following a few years of planning, AT&T is opening its first ever flagship store on Chicago's busy Michigan Avenue. Here, as 60,000 people per day pass by Cartier, Louis Vuitton, and Coach, they’ll see AT&T’s new 10,000 square foot retail mecca, a store that hopes to “bring life to the brand,” according to store manager Christina Cheng. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • Inside AT&T's flagship store. <a href="http://www.fastcompany.com/3000838/embargo-1201-am-est-8-30-att%E2%80%99s-opens-10000-sq-ft-flagship-store-chicago-pushes-vibe-explorat">Read more here.</a>
  • 01 /12 This weekend, following a few years of planning, AT&T is opening its first ever flagship store on Chicago's busy Michigan Avenue. Here, as 60,000 people per day pass by Cartier, Louis Vuitton, and Coach, they’ll see AT&T’s new 10,000 square foot retail mecca, a store that hopes to “bring life to the brand,” according to store manager Christina Cheng. Read more here.
  • 02 /12 Inside AT&T's flagship store. Read more here.
  • 03 /12 Inside AT&T's flagship store. Read more here.
  • 04 /12 Inside AT&T's flagship store. Read more here.
  • 05 /12 Inside AT&T's flagship store. Read more here.
  • 06 /12 Inside AT&T's flagship store. Read more here.
  • 07 /12 Inside AT&T's flagship store. Read more here.
  • 08 /12 Inside AT&T's flagship store. Read more here.
  • 09 /12 Inside AT&T's flagship store. Read more here.
  • 10 /12 Inside AT&T's flagship store. Read more here.
  • 11 /12 Inside AT&T's flagship store. Read more here.
  • 12 /12 Inside AT&T's flagship store. Read more here.

With its App Tenders, Experience Platform, and Lifestyle Boutiques, AT&T intends to kill the competition, softly—starting this weekend with the opening of its new flagship store on Chicago's busy Michigan Avenue. Here's an early look inside.

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