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Love Hope Strength Lollapalooza: Crowdfinding Bone Marrow Donors

The success of Kickstarter has proven the crowd-funding model for everything from iPod docks to indie music albums. Likewise, charities have long understood the benefit of hitting major events to solicit donations. But is there a crowdfunding model that doesn’t rely on cash?

The success of Kickstarter has proven the crowd-funding model for everything from iPod docks to indie music albums. Likewise, charities have long understood the benefit of hitting major events to solicit donations. But is there a crowdfunding model that doesn’t rely on cash? The Love Hope Strength Foundation is the rare cause that shows up at a massive gathering and, rather than simply asking for money, provides a practical way for attendees to pitch in on the spot. When 200,000-plus music fans descend on Chicago for this weekend’s Lollapalooza, LHS hopes they’ll take a moment between acts to join in a life-saving project: By getting their cheek swabbed, they can sign up for the DKMS national bone marrow donor registry, and potentially save a life. 

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About the author

Whitney Pastorek is a writer and photographer based in Los Angeles and/or wherever the bus just dropped her off. She spent six years on staff at Entertainment Weekly, and her work has appeared in the New York Times, Sports Illustrated, ESPN the Magazine, Details, the Village Voice, and Fast Company, among many others.

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