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The Fast Company Guide To The 2012 London Olympics

Take a closer look at the innovation behind the XXX Olympics–from the ads to the medals and uniforms to the unprecedented social storm.

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Take a closer look at the innovation behind the XXX Olympics–from the ads to the medals and uniforms to the unprecedented social storm.

About the author

Joel is one of the Associate Photo Editors at Fast Company. Also curates the "This Week In Music" recommendation write ups.

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