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Shorting Celebrity: Meet the Innovators Cashing in on Famous Flame-outs

To a certain extent, the reason Charlie Sheen may not be seeking the proper help or may not be getting better is because there are hangers-on close to him who stand to benefit from that decline. Sheen and his coterie of enablers with a business plans aren’t the only such instances. If fame is a kind of stock, these are its most famous short-sellers.

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To a certain extent, the reason Charlie Sheen may not be seeking the proper help or may not be getting better is because there are hangers-on close to him who stand to benefit from that decline. Sheen and his coterie of enablers with a business plans aren’t the only such instances. If fame is a kind of stock, these are its most famous short-sellers.

About the author

David Zax is a contributing writer for Fast Company. His writing has appeared in many publications, including Smithsonian, Slate, Wired, and The Wall Street Journal

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